Einstein Bros. Bagels, part of the Einstein Noah Restaurant Group, Inc., has launched Cheese Shampoo and Bacon Conditioner, for a limited time. The products are promoting the bagel shop’s new Cheesy Wakin’ Bacon sandwich.

Consumers can purchase the set of shampoo and conditioner on the company’s website while supplies last.

“What better way to start the day than with the delicious aroma of the new Cheesy Wakin’ Bacon sandwich from Einstein Bros. Bagels,” said Kerry Coyne, Einstein Bros. Bagels SVP of Marketing, Product, and Innovation. “This is the ultimate breakfast apéritif – now our fans can shower themselves with mouth-watering scents, leaving them looking as incredible as they smell edible, all day long.”